We did extensive testing on different types of materials in the market as a part of our mattress development. Memory foam is, of course, one of the most heavily marketed raw materials used in mattresses.
Memory foam gives very good comfort for those who are looking for a soft mattress. At the same time, the fact that the material relies heavily on petro chemical extracts does not make it our favourite choice - for health and environmental concerns.
Equally important concern was the fact that memory foam does not suit Indian climates - especially the hot Indian summers. It gets too hot in the summers and makes sleeping on a memory foam mattress uncomfortable.